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THE BUSINESS GROWTH CATALYST

I am a
Digital Entrepreneur! Growth Strategist! Business Consultant!

My Life’s Mission is to empower one million small business owners and struggling startup founders to break free from stagnation. In 12 weeks, we’ll double your growth using my strategies and systems. 

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Business Growth

Let me share my journey with you. I started my first business at the age of 18. I’ve done a bit of everything – building a brand, selling to other businesses, running an online store, even going door to door to make sales. I’ve also run service businesses for consumers, provided consulting services, and helped companies boost their revenue by tenfold. I’ve built and led teams in a seven-figure business, I’ve dug into the nitty-gritty of creating SOPs, spearheading projects, and making operations more efficient, soaking up knowledge every step of the way. It’s been quite a journey!

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Certifications
Along the way, I honed my skills and acquired certifications. Today, I’m thrilled to hold the title of a Google Certified Digital Marketer, backed by years of hands-on expertise in SEM (Search Engine Marketing), Video Marketing, and Lead Generation. I’m also a Meta Certified Digital Media Planner with 13 years of experience in strategy and funnels. I delved into programming and earned a CS50 certification from Harvard University for Python. Plus, I hold professional certificates in Project Management and Data Analysis from Google. Learning never stops, and I’m eager to explore new horizons.
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Years of Mastery

My journey has been a testament to resilience, continuous learning, and unwavering dedication. So, I’m excited to bring this wealth of experience and expertise to the table. 

Imagine a future where your business thrives, generating incredible revenue. Picture the freedom of owning a successful business. Together, we can achieve remarkable things.

Let’s begin this transformative journey!

I am a Digital Entrepreneur! Growth Strategist! Marketing Consultant!

My Life’s Mission is to empower one million small business owners and struggling startup to founders break free from stagnation. in 12 weeks, we will double your growth using my strategies and systems.

Let me share my journey with you. I started my first business at the age of 18. I’ve done a bit of everything – building a brand, selling to other businesses, running an online store, even going door to door to make sales. I’ve also run service businesses for consumers, provided consulting services, and helped companies boost their revenue by tenfold. I’ve built and led teams in a seven-figure business, I’ve dug into the nitty-gritty of creating SOPs, spearheading projects, and making operations more efficient, soaking up knowledge every step of the way. It’s been quite a journey!

0
x
Business Growth
0
+
Certifications
Along the way, I honed my skills and acquired certifications. Today, I’m thrilled to hold the title of a Google Certified Digital Marketer, backed by years of hands-on expertise in SEM (Search Engine Marketing), Video Marketing, and Lead Generation. I’m also a Meta Certified Digital Media Planner with 13 years of experience in strategy and funnels. I delved into programming and earned a CS50 certification from Harvard University for Python. Plus, I hold professional certificates in Project Management and Data Analysis from Google. Learning never stops, and I’m eager to explore new horizons.
0
+
Years of Mastery

My journey has been a testament to resilience, continuous learning, and unwavering dedication. So, I’m excited to bring this wealth of experience and expertise to the table. 

Envision a future Where your business thrives, generating incredible revenue. Picture the freedom of owning a successful business. Together, we can achieve remarkable things.

Let’s Begin this transformative journey! 

An Inside Look
at my professional journey, the lessons gleaned, and the skills acquired.

Sales Manager

   

 

 

My first Job, and it's where I learned to how to sell, build client relationships, apply offline marketing strategies, and expand into new markets.

June '08

Founder

  

My first taste of entrepreneurship, and it's where I learned to build a business from the ground up, manage operations, do B2B sales, inbound lead generation, organize teams, and, most importantly, grow with limited resources. 

Sept '10

Founder

 

My e-commerce venture where I learned how to grow an e-commerce print-on-demand store. Mastering direct-to-consumer online marketing, I was able to achieve 6 figure revenues in a matter of weeks. I learned about CRO, Paid Ads, LTV, AOV, and more.

Aug '14

Founder

I applied my digital marketing skills from previous experiences to generate leads for solar EPC companies and also close deals through our own sales team. I learned about high ticket sales, CRMs, lead nurturing, and building online sales funnels and strategies

Aug '19

Strategic Marketing Consultant

 

This is where I leveraged my expertise in DTC performance marketing to help my first international client achieve remarkable 10x growth within weeks.

Sep '21

Executive: Performance and Growth

 

A 7 figure Fintech Business where I took the helm of the marketing department, reengineered sales processes, streamlined operations, introduced new revenue streams, and spearheaded hiring efforts. It was a pivotal role that allowed me to apply my skills in leadership, performance marketing, business growth, analytics, and digital strategy while managing cross-functional teams and driving performance improvement.

Mar '21

Performance Marketing Specialist

  

An Ed-tech Startup where I worked with the Founding Team. This is where I leveraged Meta and Google Ads to drive 3x conversion in 90 days, implementing my sales funnel, lead nurturing and landing page optimization knowledge.

Mar '22

Founder

  

A service-based startup dedicated to empowering small business owners by offering affordable access to skilled IT and marketing professionals, enabling the creation of offshore IT and marketing assets.

Jul '23
The digital tapestry above is just the beginning of my journey to helping a million businesses. So, whether you're looking for expert advice, collaboration opportunities, or just want to chat about your goals, Let us connect and write the next chapter of success together.
Certifications
These are not just pixels on a screen, they are testaments to the countless hours of learning, exploration, and determination that have shaped my digital expertise and I am eager to continue growing and exploring ahead.
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Project Highlights

Lead Generation

The Challenge was to increase the number of Sales Qualified Leads by 200% within 90 Days while maintaining the CPA

DTC Ecommerce Ads

The Mission was to take a new e-commerce store, with no data, to profitability with the target of reaching 500 monthly orders within six months.

End-to-End Marketing

The goal was to achieve a 50% YoY increase in client acquisition. This was the most extensive application of my full-stack growth strategies to date.

Success Stories

Tutoria's Feedback

Discover what one of my clients has to say about me.

Words of Trust

Flip the switch

With me on your side you will have a seasoned leader steering your business towards growth using effective marketing strategies so that you won’t have to invest years in either learning the marketing skills, or spending a fortune trying to take your business to the next level. 

So, shall we work together on your business?

No
Yes

 

Complete the form, and I’ll reach out to you.

 

Tell me about yourself!

Project Description:

I implemented a custom-built tracking system through GTM Data Layers and GA4 Reports to be able to analyze good and bad quality leads from each and every campaign/ad UTM.

Cross-channel Full Funnel Conversion Ads were run (IG, Google, YT)

I optimized Ads every 72 Hours, and Analyzed Leads every 7 days.

Results:
  • 7.8x ROAS
  • Total Ad spend: 1.2M PKR
  • Total Leads: 2499
  • Cost per Lead: 480 PKR
  • Revenue: 9.4M PKR (Highest in 5 Years)
Project Description:

We started off by warming up the pixel and giving the right kind of data to the Facebook algorithm. I implemented my creative strategies, retargeting techniques, and CRO knowledge.

Within weeks, went from 3,000 AED per Month to 3000 AED per day.

Achieved 900+ monthly orders while maintaining profitability.

Results:
  • Total Spend: 90,000 AED
  • Total Orders: 5900
  • ROAS: 4.63
  • Avg Breakeven ROAS: 2.1
Project Description:

My objective was to construct the brand from the ground up and establish systems and SOPs for marketing and sales teams.
The goal was to achieve a 50% YoY increase in client acquisition.

Here is an overview of the services I rendered:

  • Revamped the brand’s digital identity comprehensively.
  • Established Standard Operating Procedures (SOPs) and streamlined systems in the Marketing and Sales departments.
  • Developed, deployed, tested, and enhanced growth strategies utilizing available tools, knowledge, and resources to drive customer acquisition and revenue growth.
  • Created a comprehensive branding kit for all channels.
  • Optimized the website for enhanced lead generation.
  • Analyzed existing Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) to set KPIs and OKRs
  • Constructed detailed Buyer Personas.
  • Designed compelling Lead Magnets, videos, creatives, ads, and copy for landing pages.
  • Crafted persuasive copy for social media and advertisements.
  • Authored eBooks, courses, and webinars to enhance value.
  • Implemented advanced tracking on Google Analytics 4 (GA4) with custom JavaScript and HTML through Google Tag Manager (GTM) data layers.
  • Developed and optimized landing pages.
  • Improved SEO strategies for better visibility.
  • Transformed YouTube into an effective inbound lead-generation platform.
  • Established a comprehensive marketing automation system utilizing Mautic with SMTP and VPS.
  • Built an effective retargeting paid media campaign on multiple channels for omnipresence.

 

Results:
  • 300% YoY growth in Client Acquisition while maintaining the previous CAC.
  • 168% increase in engagement on SM
  • 232,000+ organic video views on YouTube.
  • 210% increase in YoY revenue